It’s Time for Apple Girl Autumn

Alternatively known as Rosh Hashanah Hottie Tishrei, this look is bold, sweet, unapologetic and has a bit of a bite.

There is undoubtedly a chill in the air — can’t you practically hear the disembodied voice of your Jewish mother insisting that you put on a jacket each time you step outside as of late? As Brat Summer, Adam Sandler Summer or whatever themed summer you’ve adopted slips away, you might just find yourself craving a brand-new aesthetic to construct your entire personality around. No, we’re not talking about Nora Ephron Fall, or even Jewish Mob Wife Winter. We’re here to propose Apple Girl Autumn.

Apple Girl Autumn (alternatively, Rosh Hashanah Hottie Tishrei, though that doesn’t exactly roll off the tongue) is all about infusing that fresh, infectious Jewish New Year energy into your life and wardrobe. It’s similar to the viral Tomato Girl Aesthetic in that the color red plays a major role, but we believe Apple Girl Autumn is far superior because it’s bold, sweet, unapologetic and can have a bit of a bite. And if that weren’t enough, it incorporates cute bee motifs. Who doesn’t love a cute bee motif?!

Rosh Hashanah begins on Wednesday, October 2 this year, so there’s never been a better time to dig up your favorite thrifted crimson sweater and blast Charli XCX’s “Apple” through your AirPods. Oh, and because we’re Hey Alma and we love our readers dearly, we’ve made it easy to get the look by compiling some staple clothing items (plus, a few beauty products and accessories) you can snag below.

Happy shopping pals, and Shana Tova!!

Cupcake Cardigan in Red (Rachel Antonoff, $298)

This piece is the priciest item on this list, but any bright red cardigan will also get the job done! We just really love the “loopy rich aunt” vibe (to quote the item’s description on the site).

Cherry Semi Opaque Rip-Resist Tights (Sheertex, $39)

These tights come in sizes XS-3XL and are the perfect way to add a delicious pop of red to your ~lewk~.

Apple Baby Tee (At The Moment, $32)

Shana tov-ery adorable, is it not?

Darcy Skort in Red Slinky (Lisa Says Gah, $88)

What makes this Jewish New Year different than all other Jewish New Years? This year, we’re embracing the practical and super comfy skort!

The Apple Sock (Kule, $38)

You’ll be starting 5785 off on the right foot when you wear these. (We are morally obligated to let you know that this brand also offers a bagel option.)

Mini Nylon Shoulder Bag in Candy Apple Red (Baggu, $44)

This bag is made out of recycled heavyweight nylon (sustainability is a big part of tikkun olam!) and is the perfect size for daily schlepping.

Tiny Joys Apple and Bee Charms (Susan Alexandra, $40 each)

If you know us, you know how we feel about everything Jewish designer Susan Alexandra makes (read: we’re obsessed). These lil cuties are no exception.

14K Gold Apple Stud Earrings (Etsy, $89.10)

Bless your ears with the shofar blasts and these chic studs.

Appley In Love Eye Shadow Palette (Too Faced, $54)

Q: How do you like them apples? A: We like them in the form of glittery eyeshadow shades with very clever names.

Almost Lipstick in Black Honey (Clinique, $25)

What’s an Apple Girl without her honey-themed lip product? This one’s a fan favorite for a reason.

Clean Bee Cleanser (Farmacy, $29)

If you’re a skincare fanatic at your core (yeah, that’s another shameless apple pun), you’ll adore this “ultra gentle” hyaluronic acid and honey cleanser.

Be Delicious Eau de Parfum (DKNY, $58)

Why settle for just looking like a scrumptious apple when you can smell like one, too? This classic scent is made with sustainably sourced ingredients and brought to you by Jewish fashion designer Donna Karan.

Big Apple Red Nail Polish (OPI, $8.39)

If the thought of wearing anything bright red in public makes you shvitz, painting your nails is a great, subtle way to ease into the trend. (Fun fact: a Jewish mom is the mastermind behind this iconic brand!)

Apple Printed Phone Case (Three Fleas, $29)

For all of your pre-Yom Kippur apology calls.

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