There are only two reactions one can have after reading Epic Record’s latest press release: horny or horrified. And while I felt the former, the majority of the internet felt the latter.

When Twitter got a hold of the press release for Meghan Trainor’s latest album, The Love Train, it had a field day. Press releases are usually trés boring, lacking pizzazz and authenticity, but this one read like it was written by a horned up 17-year-old. So, you can imagine how shocked everyone on the mailing list was when they found this in their inbox:

“Unless your phone’s been broken for a hot minute, you know that Meghan just got married to the ginger from Spy Kids, and trust when we say, girl is feeling the love. We know you want to hear songs about all the hot newlywed sex Meghan and Daryl Sa-BAE-ra are having (did you see what we did there?).”

Apparently my phone has been broken for a hot minute, because the most shocking bit about this paragraph for me was learning that Juni Cortez is not, as I thought, forever a 10-year-old, and he’s MARRIED!? To Meghan Trainor!? The “All About That Bass” girl?! But, I digress. This isn’t about Daryl Sabara, or his wife. Actually, it’s about the genius copywriter who sent the wild press release.

Jewish comedian and queen of Twitter Caroline Goldfarb is the mastermind behind the instantly iconic Meghan Trainor press release. When this truth was revealed to the world, suddenly everything made sense. Who else but the “Glowing Up” podcast host (which she hosts with fellow Jewish comedian and Crazy Ex-Girlfriend star Esther Povitsky) could manufacture a viral email with phrases like “And you can freakin’ get it b*itch” and “Billboard was wet for All the Ways“?

Despite the horror some people conveyed after reading the erotic press release, the Late Late Show with James Corden writer was rewarded for creating “the most viral press release in history.” The popular HQ trivia app included the question “What singer’s unconventional PR release went viral this weekend?” solidifying Goldfarb’s title as the creator of the “most viral press release in history.”

Goldfarb confirmed on Twitter that she was hired to write the press release heard around the world, adding, “and yes it was completely a joke.”

Her stint has set the bar for press releases so high that I’m not sure any publicist can match it.

Arielle Kaplan

Arielle Kaplan is an Editorial Fellow at Alma.

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